Today’s Guest Post is by Laurie Wirgler Co-founder and CEO, laugh brandI have been an executive in the fashion industry for over 15 years and love apparel, but I always wanted to do something more, something that matters. One evening a friend shared a video with me about child trafficking and I was so moved by the stories of these children that I wanted to learn more about the issue and how I could help. I traveled with a team of experts to 3 countries in Southeast Asia and met with children who had been rescued from slavery. I knew if this was my child, I would do everything in my power to rescue them. But the problem was, I am not an expert in rescuing children from exploitation, and the experts out there need more help financially to be able to do their jobs more effectively. I believe in using what you know to make a difference. Since I know the fashion world, I thought “perfect!” I can use that to make a difference. So I founded Laugh with the lofty goal of using a for-profit company to help other non-profit organizations make a lasting difference in the lives of kids all over the world.
LAUGH: A New Concept in Children’s Apparel
Laugh, which stands for “Love Abundantly, Unconditionally Giving Help,” was founded with a passionate spirit and tremendous vision: To develop the world’s best designer kid’s apparel while giving 30% of our profits to fight the exploitation of children. As chic as we are compassionate, Laugh is doing something revolutionary in children’s clothing.
A vision from a fashion industry veteran, Laugh was conceived as an alternative to the overpriced and bland children’s apparel available today. Our clothes are designed to both capture the imagination and whimsical spirit of children, and help busy mom’s feel great about buying clothes that help kids globally. In today’s specialty retail chains kid’s apparel has become more expensive while quality and design have deteriorated. Designer brands on the other hand develop higher quality apparel but the premium pricing excludes most families from being able to afford their items. Laugh’s goal is to break this cycle and offer apparel that rivals the best design houses in the world, but at a price that is more competitive with the mass retail chains. We believe our customers should never have to sacrifice great fashion to be a good citizen.
Laugh’s denim is manufactured in Los Angeles using some of the same denim you would find in many of today’s leading designer denim brands. All of the graphic artwork on our tops is hand drawn by local artists and uses the softest, most premium cotton blends available in the market. By truly competing with the top designers in the world, Laugh is changing the way children’s apparel is being manufactured and sold.
But Laugh is so much more than just amazing clothes, we are apparel with a purpose. For every item sold, we give 30% of our profits to fight the exploitation of children. At the core of our company is a passionate desire to help children. We believe that no child should live in fear of slavery and abuse. We partner with many organizations on the front lines fighting child trafficking and exploitation. Our goal is to empower the experts and end the injustice of child exploitation, and have a lasting effect on helping children around the world.
As a Special Bonus, Laugh is now offering our “In Home Dressing Room” program. This is a revolutionary new idea for today’s extremely busy, fashion conscious and deeply compassionate moms. We bring the store dressing room to you! You choose the size for your little guy or gal, and we will ship you a box containing our entire collection. To make this more wonderful for you we will ship everything to you for free. Try on all our clothes, keep the items you love and ship the rest back to us free! You are billed only for the items you keep. There is no obligation to buy and no required sign up for ongoing shipments. There is a $25 deposit required to order the Home Dressing Room, and we will credit that $25 towards any item purchased. And….if you just so happen not to purchase any of our amazing apparel we will happily refund the $25 deposit when all of the items are received back in our office in their original condition. You will have 21 days to try on the product and return any items to us. After 21 days we will assume you fell in love with everything and you will be billed for all the items. If you send us a video showing your little fashionista wearing the various Laugh Brand outfits we will give you a 15% discount off any items you purchase.
At Laugh, we always say that “you have to start somewhere to make a difference anywhere.” We hope that you will start to make a difference with us today!
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