LEGO® Master Builders Invite New York Families to a One of a Kind Block Party; Together they Will Construct A 20-foot Tall Statue of Liberty Out Of LEGO Bricks
Four-day Building Event Celebrates Grand Opening of the Newest LEGO Store Flatiron District
5th Avenue interior
WHAT: New to the neighborhood, the LEGO Store Flatiron District along with LEGO Master Builders invite the public to help construct a 20-foot tall LEGO model of the Statue of Liberty completely out of LEGO bricks. All participants will receive a Certificate of Achievement for participating.
WHEN: Columbus Day weekend
· October 10th-13th; Friday 4pm-6pm
· Sat-Mon 11pm-6pm
· LAST BRICK will be placed on the model at 6pm on Monday, Oct. 13th
WHERE: Madison Square Park (South end of the park near the LEGO Store Flatiron District)
EXCLUSIVE GRAND OPENING OFFERS:
• Friday 10th: Free exclusive LEGO Store Flatiron District T-Shirt with a $50 purchase
• Saturday 11th: Free Limited-Edition LEGO Store Set with a $75 purchase
• Sunday 12th: Free Exclusive LEGO Minifigure Set with a $50 purchase
• Monday 13th: Free mini Statue of Liberty Set with a $35 purchase
PHOTO OPPS & MEDIA RESOURCES
· 20-foot tall LEGO Statue of Liberty
· Custom New York inspired LEGO® models throughout the LEGO Store Flatiron District including a LEGO replica of the LEGO Store Flatiron District, LEGO murals of legendary New York City scenes, LEGO Miniland of New York City and more!
· Energetic atmosphere & interactive building areas throughout Madison Square Park
o LEGO flowers being built and “planted” throughout the park
o LEGO DUPLO play area for younger builders
· LEGO Master Builders and Representatives on site to discuss the event, as well as highlight the new store and its offerings to neighborhood residents
About the Store:
- Custom New York inspired LEGO® models
- Replica of the LEGO Store Flatiron District made out of LEGO bricks for children to build upon
- Front windows feature LEGO murals of legendary New York City scenes
- In store New York street clock tells actual time
- A LEGO Miniland replica of New York City is on display
- 8-foot tall Statue of Liberty model available for photo opps
- Nearly 500 LEGO sets and LEGO-inspired items available for purchase
- Life-size brick model of the flagship store’s mascot, Brickley the Dragon
- 76th LEGO Store in the United States
LEGO Lounge: Unique to the LEGO Store Flatiron District, the LEGO Lounge welcomes locals to stay awhile. Centered on a replica of the Flatiron district – complete with the new LEGO Store – on display for children to build and play upon, the LEGO Lounge invites parents and children to get cozy on the oversized couch, enjoy the latest LEGO books in our reading area, build on the LEGO carpet, or simply recharge at our free charging stations. Young builders are also welcome and are sure to enjoy our LEGO DUPLO Preschool building area.
In-Store Building Events and Activities:
Monthly Mini Model Build: Children ages 6 to 14 can join us on the first Tuesday of every month and learn how to build a cool mini model, then take it home – for free! A new, seasonally themed model is available every time. Models are not for sale and cannot be purchased. One free model per child. Quantities are limited to approximately 250 per store and offer is good while supplies last.
LEGO Club Meetings: LEGO Club Members can meet other members for fun and play, with themed building activities occurring one hour prior to the store opening on select Saturdays during the month. Availability varies by store and pre-registration is required. Space is limited to 25 children per meeting.